Dynamic Analysis of the Adoption and Diffusion of the Entrepreneur's Behavior: An Institutional Approach

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ISSN: 1099-1727
E-ISSN: 0883-7066

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A high level of entrepreneurship is a positive indicator of a country's potential for economic growth. However, some countries are more entrepreneurial than others, and this trend is often difficult to change. This paper addresses why the entrepreneur-to-population ratio remains so consistent within a country over time. The analysis is based on the Spanish case, which is one of the countries with the lowest entrepreneurship rates worldwide, despite the regulative efforts of governments over the past 20 years. Drawing on Bass's adoption-diffusion theory of innovations, while also considering the regulative, normative, and cultural-cognitive institutional dimensions affecting the entrepreneurs' behavior, we have designed a model that reproduces the flow of entrepreneurs through an entrepreneurial process consisting of three stages: potential entrepreneurs, early-stage entrepreneurs, and established entrepreneurs. Our main findings suggest that the number of entrepreneurs goes after a dynamic of growth and stagnation throughout the process. The Adoption and Diffusion of Entrepreneurs' Behavior (ADEB) model proposed herein explains both the time-limited effect of regulative incentives on the diffusion of entrepreneurs through the entrepreneurial process, as well as the long-term effect of normative and cultural-cognitive institutional dimensions. The theoretical discussion derived from this dynamic analysis provides relevant implications for academics, policy makers, and entrepreneurs.

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Calvo, N., Monje‐Amor, A., Atrio‐Lema, Y., & Urbano, D. (2026). Dynamic Analysis of the Adoption and Diffusion of the Entrepreneur's Behavior: An Institutional Approach. System Dynamics Review, 42(1), e70020. https://doi.org/10.1002/SDR.70020

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Nuria Calvo, Ariadna Monje-Amor and Yago Atrio-Lema acknowledge the financial support from the State Research Agency (EAI) of the Spanish Ministry of Science, Innovation and Universities, the State Investigation Agency, and the European Regional Development Fund (Project PID2024-156570OB-I00 financed by MICIU/AEI/10.13039/501100011033/FEDER, UE). David Urbano acknowledges the financial support from projects PID2022-141777NB-I00 funded by MCIN/AEI/10.13039/501100011033 and by “ERDF A way of making Europe”, and 2021-SGR-00719 funded by AGAUR-Generalitat de Catalunya, and ICREA under the ICREA Academia programme. Funding for open access charge: Universidade da Coruña/CISUG.

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© 2026 The Author(s). System Dynamics Review published by John Wiley & Sons Ltd on behalf of System Dynamics Society. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium,provided the original work is properly cited
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