Using Big Data to measure tourist sustainability: myth or reality?

Abstract

The concern about the production of international standards to measure the sustainability of tourism is present today, especially the discourse on the introduction of new sources. This article aims to survey and describe the main approaches and methodologies to use big data to measure tourism sustainability. Successful cases are addressed by explaining the main opportunities and challenges for the creation of official tourist statistics. A comprehensive review of publications regarding this field was carried out by applying the systematic literature review technique. This contributes a knowledge base to destination management organisations to encourage the implementation of official tourism statistics systems using big data.