Tipoloxías do posicionamento de marcas. Un estudo conceptual no Brasil e en España

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URI: http://hdl.handle.net/10347/19449
ISSN: 1132-2799
E-ISSN: 2255-5951

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2005

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Universidade de Santiago de Compostela
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Texto dispoñible en galego, español e portugués

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Revista Galega de Economía, vol. 14, núm. 1-2 (2005), pp. 523-536 ISSN 1132-2799

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EC/014-Vol.14, Núm. 1-2 (2005)