Matyusupov, BunyodBande Vilela, María BelénCastro-González, SandraMatniyozov, Murodjon2026-04-232026-04-232025-11-24Matyusupov, B., Bande, B., Castro-González, S., & Matniyozov, M. (2025). How smart tourism technologies influence destination image, tourist satisfaction, and e-WoM: The critical impact of place dependence. BAR-Brazilian Administration Review, 22(4), e240203. https://doi.org/10.1590/1807-7692bar20252402031807-7692https://hdl.handle.net/10347/46919Objective: although STTs have been receiving much attention in tourism literature, there is still a research gap regarding the main marketing aspects. This research aims to fill this gap by investigating how STTs affect destination image (DI), tourist satisfaction (TS), and electronic word-of-mouth (e-WoM), considering the moderating effects of place dependence (PD). Methods: considering mediation and moderation influences, the study examined survey results from 393 tourists, applying structural equation modeling and the PROCESS package in SPSS to analyze the hypotheses. Results: the study verified that STTs significantly influence DI, TS, and e-WoM; DI and TS mediate the relationship between STTs and e-WoM; and PD moderates the relationships between STTs and TS, and between STTs and e-WoM. Conclusions: several recommendations are provided in the research to successfully manage marketing activities in tourism destinations and to apply efficient strategies for promoting exemplary behaviors among travelers who have a strong sense of PD.engThe authors retain the copyright relating to their article and grant the journal BAR – Brazilian Administration Review, the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution 4.0 International license (CC BY 4.0)Attribution 4.0 Internationalhttp://creativecommons.org/licenses/by/4.0/Smart tourism technologiesDestination imageElectronic word-of-mouthTourist satisfactionPlace dependencejournal article10.1590/1807-7692BAR2025240203open access