Juan, Silvia deOspina Álvarez, AndrésVillasante Larramendi, Carlos SebastiánRuiz Frau, Ana2021-05-212021-05-212021de Juan, S., Ospina-Álvarez, A., Villasante, S. et al. A Graph Theory approach to assess nature’s contribution to people at a global scale. Sci Rep 11, 9118 (2021). https://doi.org/10.1038/s41598-021-88745-zhttp://hdl.handle.net/10347/26247The use of Graph Theory on social media data is a promising approach to identify emergent properties of the complex physical and cognitive interactions that occur between humans and nature. To test the effectivity of this approach at global scales, Instagram posts from fourteen natural areas were selected to analyse the emergent discourse around these areas. The fourteen areas, known to provide key recreational, educational and heritage values, were investigated with different centrality metrics to test the ability of Graph Theory to identify variability in ecosystem social perceptions and use. Instagram data (i.e., hashtags associated to photos) was analysed with network centrality measures to characterise properties of the connections between words posted by social media users. With this approach, the emergent properties of networks of hashtags were explored to characterise visitors’ preferences (e.g., cultural heritage or nature appreciation), activities (e.g., diving or hiking), preferred habitats and species (e.g., forest, beach, penguins), and feelings (e.g., happiness or place identity). Network analysis on Instagram hashtags allowed delineating the users’ discourse around a natural area, which provides crucial information for effective management of popular natural spaces for peopleeng© The Author(s) 2021. Open Access. This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/Atribución 4.0 Internacionalhttp://creativecommons.org/licenses/by/4.0/Ecosystem servicesSustainabilityjournal article10.1038/s41598-021-88745-z2045-2322open access