Sixto García, JoséWafa' Atieh Mohammad, Harb2025-02-052025-02-052024https://hdl.handle.net/10347/39553In the rapidly evolving digital age, social media influencers have emerged as powerful agents of change, capable of shaping public opinion and influencing societal norms. This doctoral research investigates the role of social media influencers in molding public opinion within the Middle East specifically from Palestine, an area characterized by its unique socio-political dynamics. The research focuses on understanding the strategies employed by these influencers, the extent of their impact, and the underlying theoretical frameworks that explain their influence. This research investigates contemporary trends in social media development in the Middle East, focusing on the powerful role of influencers in shaping trends and influencing audiences. Influencers are increasingly valuable assets in socities seeking to enhance, credibility, and trust with their audiences. Establishing relationships with these influencers is essential for individuals and businesses to stay updated with relevant content and activities. The importance of influencers in modern life and communication strategies underscores their role in shaping public discourse and audiences' behaviors wheather followers or not.engAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/Social MediaInfluencerPublic OpinionMiddle EastPalestine591002 Medios de comunicación de masas110501 Método Científicodoctoral thesisopen access