Social Actions and Corporate Social Responsibility in the Public Service Media of Spain, France and Portugal

Rodríguez Vázquez, ClideRodríguez Fernández, María MagdalenaFernández Lombao, TaniaMembiela Pollán, MatíasRocha, ÁlvaroAdeli, HojjatDzemyda, GintautasMoreira, FernandoCorreia, Ana Maria Ramalho2025-01-072025-01-072021Rodríguez-Vázquez, C., Rodríguez-Fernández, MM., Fernández-Lombao, T., Membiela-Pollán, M. (2021). Social Actions and Corporate Social Responsibility in the Public Service Media of Spain, France and Portugal. In: Rocha, Á., Adeli, H., Dzemyda, G., Moreira, F., Ramalho Correia, A.M. (eds) Trends and Applications in Information Systems and Technologies. WorldCIST 2021. Advances in Intelligent Systems and Computing, vol 1368. Springer, Cham. https://doi.org/10.1007/978-3-030-72654-6_37978-3-030-72654-6978-3-030-72653-92194-5357https://hdl.handle.net/10347/38371This version of the book chapter has been accepted for publication, after peer review (when applicable) and is subject to Springer Nature’s AM terms of use, but is not the Version of Record and does not reflect post-acceptance improvements, or any corrections. The Version of Record is available online at: https://doi.org/10.1007/978-3-030-72654-6_37This research focuses on determining how, at present, the European Public Radio Televisions of Spain, France and Portugal use the model of performance indicators, with special emphasis on the Society category and within it, specifically on social actions. The methodology used is based on the content analysis of reports and balances on Corporate Social Responsibility of the three European public corporations.The results show, on the one hand, the manifest concern of the corporations in the creation and execution of social actions related to aspects such as solidarity, equality, gender rights, disability, or the environment, aimed at the population by virtue of their public service function; and, on the other hand, the scope and uneven effectiveness of the programs and practices to evaluate and manage the impacts of the operations in the related communitiesengCorporate social responsibilityGlobal Reporting InitiativePublic service mediaEuropean public radiotelevisionsSocietyCommunicationSocial Actions and Corporate Social Responsibility in the Public Service Media of Spain, France and Portugalbook part10.1007/978-3-030-72654-6_372194-5365open access