Varela Neira, María ConcepciónHilal, Ashraf2019-02-252019-02-252019http://hdl.handle.net/10347/18294The current study proposed a conceptual model that explains what influence the use of mobile banking in Lebanon from customer perspective. The basis for this framework is the integration of the 3M model of motivation and personality and the unified theory of acceptance and use of technology two (UTAUT2). Results obtained demonstrated a link between personality traits, motivational factors and behaviour as proposed by the 3M model. Empirically, use behaviour of mobile banking by Lebanese individuals was significantly influenced by effort expectancy, facilitating conditions, hedonic motivation, need for cognition, need for structure, need for affiliation, proactive personality, neuroticism, and agreeableness. However performance expectancy, social influence, general self-efficacy, extraversion, conscientiousness, and openness to experience did not have a significant influence over use behaviour. Thus this study extends the theoretical model of UTAUT2 by incorporating personality constructs. More in particular, it highlights the importance of psychological aspects in predicting technology acceptance behaviour.engAttribution-NonCommercial-NoDerivatives 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc-nd/4.0/Mobile BankingUTAUT23M ModelMaterias::Investigación::53 Ciencias económicas::5311 Organización y dirección de empresas::531105 Marketing (comercialización)Materias::Investigación::53 Ciencias económicas::5308 Economía general::530802 Comportamiento del consumidorMaterias::Investigación::53 Ciencias económicas::5306 Economía del cambio tecnológico::530602 Innovación tecnológicadoctoral thesisopen access