Rodríguez Castro, MartaCampos Freire, FranciscoTúñez López, MiguelTúñez López, MiguelCampos Freire, FranciscoRodríguez Castro, Marta2024-11-262024-11-262021-03-18Rodríguez-Castro, M., Campos-Freire, F., Túñez-López, M. (2021). Introduction. The Values of Public Service Media in the Internet Society. In: Túñez-López, M., Campos-Freire, F., Rodríguez-Castro, M. (eds) The Values of Public Service Media in the Internet Society. Palgrave Global Media Policy and Business. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-56466-7_1978-3-030-56465-0https://hdl.handle.net/10347/37860Public Service Media (PSM) organizations have been facing major challenges as digital platforms disrupt the media environment, consumption habits change, their funding models are reformed, and attacks from political actors intensify. In this situation, the best solution for PSM to build a case for themselves and navigate the storm is to use their values as a compass. The combination of core, traditional values and new, emerging ones is key for PSM to adapt to the transformation of the current societies’ communication needs and thus legitimize themselves in front of the citizens they serve. This book presents different ways in which PSM can create value for different stakeholders, in different contexts and through different means.engAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/Public valueValor públicoPublic service mediaMedios públicosbook part10.1007/978-3-030-56466-7_1open access