Dopico Parada, AnaLópez Miguens, María JesúsÁlvarez González, Paula2025-09-122025-09-122021Dopico-Parada, A., López-Miguens, M. J., & Álvarez-González, P. (2021). Building value with packaging: Development and validation of a measurement scale. Journal of Retailing and Consumer Services, 63, 102685.https://doi.org/10.1016/J.JRETCONSER.2021.1026850969-6989https://hdl.handle.net/10347/42810In the absence of studies that include holistically all the current functionalities of packaging, this research develops and validates at confirmatory level a third-order scale for measuring the functional value of packaging. The measure accounts for protection, convenience, portability & storage, information, branding, engagement, sustainability and economy and considers active and intelligent functions. The psychometric properties of the scale are analysed in a total of 5 studies. Results indicates that protection, sustainability and information are the most relevant functions. This scale amounts to a useful tool that can serve as a framework for managers in numerous sectors.eng© 2021 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND licenseAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/PackagingFunctional valueScaleConsumerjournal article10.1016/J.JRETCONSER.2021.1026851873-1384open access