Piñeiro Chousa, Juan RamónVizcaíno González, MarcosLópez Cabarcos, María Ángeles2017-10-212017-10-212016-11-19Pineiro-Chousa, J.; Vizcaíno-González, M.; López-Cabarcos, M.Á. Reputation, Game Theory and Entrepreneurial Sustainability. Sustainability 2016, 8, 1196.2071-1050http://hdl.handle.net/10347/16032This manuscript provides a novel approach to reputational management as a driver of entrepreneurial sustainability, using game theory to integrate three dimensions of reputation. First, if the entrepreneur perceives reputation as a risk source, the analysis is framed as a prisoner’s dilemma schema that is solved by protecting against reputational threats from entrepreneurial sustainability. Second, if the entrepreneur perceives reputation as a competitive advantage, the analysis is framed as an innovator’s dilemma that is solved by getting reputational opportunities from entrepreneurial sustainability. Third, if reputation is perceived as a strategic asset, the analysis is framed as a coordination game schema that results in the development of a reputational intelligence skill that has the potential to become crucial for success in entrepreneurial sustainability. Consequently, this manuscript provides an original multidisciplinary analysis of reputational management by relating well-known theoretical results from game theory to organizational realitieseng© 2016 by the authors; licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC-BY) license (http://creativecommons.org/licenses/by/4.0/)Entrepreneurial sustainabilityGame theoryReputationReputational intelligenceFinancial riskjournal article10.3390/su8111196open access