Criado Boado, FelipeMartínez, Luis M.Blanco Rial, Manuel JoséAlonso Pablos, DiegoPorto, YolandaBarrio Álvarez, Elena del2023-06-212023-06-212023Criado-Boado, F., Martínez, L. M., Blanco, M. J., Alonso-Pablos, D., Porto, Y., & Barrio-Álvarez, E. d. (2023). Gazed pottery: An archaeometric-cognitive approach to material culture visuality essential title page information. Journal of Archaeological Science, 154http://hdl.handle.net/10347/30739This paper presents a study of visual perception through the application of eye-tracking of prehistoric ceramics. The study is a feasible methodology to understand the agency of material culture through quantitative techniques, which allows for the analyses of possible relationships between visual-perceptual behaviour, material culture and social complexity. In particular, the horizontality of gaze is shown to be associated with pottery from early periods and its verticality increases in pottery materials from later, more complex societies. These, and other results, confirm that differential patterns of visual response by observers are determined by the material characteristics of each ceramic style. Implications for improved interpretation of archaeological phenomena are discussed including the possibilities of new applications for heritage management. Therefore, eye-tracking analysis appears to be a powerful and profitable archaeometric technique.eng© 2023 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/bync- nd/4.0/)Material culturePrehistoric potteryStyleCognitive archaeologyVisual perceptionVisual behaviourEye-tracking analysisjournal articleJ.JAS.2023.1057700305-4403open access