RT Journal Article
T1 Supportive business environments to develop grass bioeconomy in Europe
A1 Orozco, Richard
A1 Mosquera Losada, María Rosa
A1 Rodríguez Rigueiro, Francisco Javier
A1 Adamseged, Muluken Elias
A1 Grundmann, Philipp
K1 Grass
K1 Bioeconomy
K1 Business environment
K1 Bio-based product
K1 Innovation
AB Grasslands cover almost half of the total European agricultural area and are the source of a wide range of public goods and services. Yet, their potential to produce innovative bio-based products, such as paper and plastic, remains widely untapped. We employ a multiple case study approach and implement the Business Environment Framework by Adamseged and Grundmann (2020) on eighteen alternative grass-based businesses to investigate the interdependencies between these successful business models and their business environments. The subsequent analysis reveals that the deployment of funds and policies to support alternative grass-based products remains low in most regions of Europe. Our findings highlight that aligned funding mechanisms that incorporate and promote the specific benefits generated by grass-producing and grass-processing businesses are key to overcoming the barriers related to the competition of bio-based products with the established fossil-fuels-based economic system. To make alternative grass-based markets more dynamic, increasing consumer awareness through adequate marketing is perceived as an important aspect. Capacity building and alignment efforts need to be strengthened and coordinated at local and higher levels to enable the replication and scale-up of novel grass-based businesses in Europe and beyond
PB MDPI
SN 2071-1050
YR 2021
FD 2021-11-16
LK https://hdl.handle.net/10347/44429
UL https://hdl.handle.net/10347/44429
LA eng
NO Orozco, R.; Mosquera-Losada,  M.R.; Rodriguez, J.; Adamseged, M.E.;  Grundmann,P. Supportive Business  Environments to Develop Grass  Bioeconomy in Europe. Sustainability  2021, 13, 12629. https://doi.org/  10.3390/su13221262
DS Minerva
RD 6 jun 2026