RT Journal Article T1 Journalistic Values and GenAI: A Transnational Study of Editorial Policies A1 Rivas-de-Roca, Rubén A1 Forja Pena, Tania A1 Bringas Gómez, Artai A1 García Orosa, Berta K1 Journalism K1 Media outlets K1 Roles K1 AI K1 Discourse K1 Ethics AB The consolidation of artificial intelligence (AI) is transforming the journalistic sector, to the point that its ethical dimension is being altered. However, the mission and values of the media in the face of the current emergence of generative artificial intelligence (GenAI) have barely been explored. Bearing this in mind, it is important to understand not only how journalists perceive AI, but also to examine the role that the media assign to themselves and the audience’s participation in this context. This research explores the roles defined by a sample of leading media outlets (n = 21) in seven countries in Western Europe and North America: France, Germany, Italy, Spain, the United Kingdom, Canada, and the United States. To this end, a discursive content analysis is applied to three newspapers (printed or digital) per country. The findings reflect differences between countries and media outlets, within a common trend of prioritizing responsibility as the primary editorial value, followed by truthfulness. We also found scant direct references to AI regulation, alongside the development of participatory interactivity within readership established by the media outlet. Furthermore, greater participation of audiences was observed in publicly funded publications, granting audiences a deliberative role. PB MDPI YR 2026 FD 2026-03-18 LK https://hdl.handle.net/10347/46446 UL https://hdl.handle.net/10347/46446 LA eng NO Rivas-de-Roca, R., Forja-Pena, T., Bringas-Gómez, A., & García-Orosa, B. (2026). Journalistic Values and GenAI: A Transnational Study of Editorial Policies. Social Sciences, 15(3), 198. https://doi.org/10.3390/socsci15030198 NO This article is part of the R&D project Artificial Intelligence in Digital Media in Spain: Effects and Roles (PID2024-156034OB-C22), funded by MICIU/AEI/10.13039/501100011033 and by “ERDF/EU”. NO The author Tania Forja-Pena holds a predoctoral contract from the Xunta de Galicia with reference ED481A-2023-043. DS Minerva RD 8 jun 2026