RT Journal Article T1 The role of KIBS and consultancy in the emergence of Circular Oriented Innovation A1 Pereira Sánchez, María Ángeles A1 Vence Deza, Xavier K1 Circular economy K1 KIBS K1 Consultancy K1 Circular Oriented Innovation K1 Circular Business Models AB Among KIBS, consultancy services are widely recognized in the field of innovation systems as a necessary agent for the adoption and diffusion of innovation by other agents. Circular-Oriented Innovation (COI) involves major changes, sometimes including new technologies and in most cases requiring the reorganization of value chains and the collaboration of different actors. This paper conducts a qualitative research focused on CE-related consultancy services provided by four pioneering companies in Spain. The paper sheds light on the functions developed by consultancy firms and discusses the main drivers and barriers towards COI. The findings suggest that KIBS may play an important role in the dissemination of the CE paradigm. Firstly, providing and managing knowledge to promote COI in their client’s companies; secondly, through the strategic formation of networks and alliances with other key stakeholders, which are key for the practical implementation of CE; and finally, by disseminating the ideas and principles of the CE in the system and across the society. By means of their functions, we conclude that consultancy services may help to lower some of the barriers that are usually addressed by companies, and that revolve around the lack of knowledge and the associated uncertainty PB Elsevier SN 0959-6526 YR 2021 FD 2021 LK http://hdl.handle.net/10347/28784 UL http://hdl.handle.net/10347/28784 LA eng NO Journal of Cleaner Production 302 (2021) 127000 NO The authors belong to the ICEDE Galician Competitive Research Group GRC ED431C 2018/23 and to the CRETUS Strategic Partnership (ED431E 2018/01). The authors would like to thank the support from the Spanish Research Agency (AEI) through the project ECO-CIRCULAR: “La estrategia europea de transición a la economía circular: un análisis jurídico prospectivo y cambios en las cadenas globales de valor”—ECO2017–87142-C2–1-R, and from the “R2π: Transition from linear 2 circular: Policy and Innovation” H2020 Project. All these projects are co-funded by FEDER (EU). The authors would also like to express their gratitude to two anonymous reviewers for their valuable and constructive comments DS Minerva RD 24 abr 2026