RT Journal Article
T1 Key Concepts and Research Methods to Analyze TikTok Journalism
A1 Vázquez Herrero, Jorge
A1 Negreira Rey, María Cruz
A1 Klug, Daniel
K1 TikTok
K1 journalism
K1 xornalismo
K1 periodismo
K1 research methods
K1 métodos de investigación
K1 content analysis
K1 análisis de contenido
K1 análisis de contido
K1 quantitative analysis
K1 análise cuantitativo
K1 análisis cuantitativo
K1 user studies
K1 estudos de usuario
K1 estudio de usuario
K1 recepción
AB In this paper, we propose a mixed methodological approach to frame journalism research on the emerging platform TikTok. We define the parameters and objects of study that can be analyzed in the framework of TikTok journalism and adapt the most commonly used methods in social media research, designing qualitative and quantitative methods to build mixed methodologies that are necessary to address complex objects of study. We present a phased method for data collection, a multidimensional analysis of content and messages on TikTok, and the implementation of user studies, qualitative interviews and surveys. Finally, we propose a framework for the development of future lines of research in TikTok journalism, from the perspectives of content, audiences, technology and platform, and business and strategy. All this occurs at an early stage in which TikTok journalism is dealing with adaptation to trends, social media logic and journalism values.
PB Sciendo
YR 2023
FD 2023
LK https://hdl.handle.net/10347/44026
UL https://hdl.handle.net/10347/44026
LA eng
NO Vázquez-Herrero, J.; Negreira-Rey, M.-C.; Klug, D. (2023). Key Concepts and Research Methods to Analyze TikTok Journalism. Cultural Science, 15(1), 42-62. https://doi.org/10.2478/csj-2023-0005
DS Minerva
RD 23 abr 2026