RT Journal Article
T1 Influence of companies' credibility and trust in corporate social responsibility aspects of consumer food products: The moderating intervention of consumer integrity
A1 Castro-González, Sandra
A1 Bande Vilela, María Belén
A1 Fernández Ferrín, Pilar
K1 Corporate social responsibility (CSR)
K1 Company credibility
K1 Company trust
K1 Intention to buy
K1 Integrity
K1 Food companies
AB This study aims to explore and understand whether corporate social responsibility (CSR) could be considered as an indirect cue of certain product characteristics, turning it into an effective instrument to encourage credibility and trust in a food brand and thereby influence consumers’ purchase intention; the study also considers how consumers’ integrity influences these effects of trust and credibility. The proposed model and the mediation and moderation hypotheses were tested with conditional process analysis and were generally supported by data collected from 252 consumers. The results have important implications for companies, revealing that CSR dimensions impact consumer purchase intention by generating greater credibility and trust. Moreover, among consumers with higher integrity, the effects are more significant. Finally, it is the economic dimension of CSR that has the clearest impact on consumer intentions
PB Elsevier
YR 2021
FD 2021
LK http://hdl.handle.net/10347/27527
UL http://hdl.handle.net/10347/27527
LA eng
NO Sustainable Production and Consumption 28 (2021) 129-141
DS Minerva
RD 24 abr 2026