RT Journal Article
T1 How Smart Tourism Technologies Influence Destination Image, Tourist Satisfaction, and e-WoM: The Critical Impact of Place Dependence
A1 Matyusupov, Bunyod
A1 Bande Vilela, María Belén
A1 Castro-González, Sandra
A1 Matniyozov, Murodjon
K1 Smart tourism technologies
K1 Destination image
K1 Electronic word-of-mouth
K1 Tourist satisfaction
K1 Place dependence
AB Objective:  although STTs have been receiving much attention in tourism literature, there is still a research gap regarding the main marketing aspects. This research aims to fill this gap by investigating how STTs affect destination image (DI), tourist satisfaction (TS), and electronic word-of-mouth (e-WoM), considering the moderating effects of place dependence (PD).Methods:  considering mediation and moderation influences, the study examined survey results from 393 tourists, applying structural equation modeling and the PROCESS package in SPSS to analyze the hypotheses.Results:  the study verified that STTs significantly influence DI, TS, and e-WoM; DI and TS mediate the relationship between STTs and e-WoM; and PD moderates the relationships between STTs and TS, and between STTs and e-WoM.Conclusions:  several recommendations are provided in the research to successfully manage marketing activities in tourism destinations and to apply efficient strategies for promoting exemplary behaviors among travelers who have a strong sense of PD.
PB Associação Nacional de Pós Graduação e Pesquisa em Administração
SN 1807-7692
YR 2025
FD 2025-11-24
LK https://hdl.handle.net/10347/46919
UL https://hdl.handle.net/10347/46919
LA eng
NO Matyusupov, B., Bande, B., Castro-González, S., & Matniyozov, M. (2025). How smart tourism technologies influence destination image, tourist satisfaction, and e-WoM: The critical impact of place dependence. BAR-Brazilian Administration Review, 22(4), e240203. https://doi.org/10.1590/1807-7692bar2025240203
NO The author stated that there is no funding for the research.
DS Minerva
RD 6 jun 2026