RT Book,_Section
T1 Public service Media on social networks: the european case
A1 Valencia Bermúdez, Andrea
A1 Fernández Lombao, Tania
A2 Campos Freire, Francisco
A2 Rúas Araújo, Xosé
A2 Martínez Fernández, Valentín Alejandro
A2 López García, Xosé
K1 PSM
K1 Social networks
K1 Digitisation
K1 Public value
K1 Public Service Media
AB The aim of this research is to show the evolution of public service media (PSM) on social networks -especially Facebook and Twitter-, as a response to the challenges imposed by the new media market. Constant technological changes and the audience fragmentation have put PSM at the crossroads, so they should design long-term strategies and change management models in order to justify their existence, funding, indispensability and value. Within the frame of governance on the Internet, and characterized by horizontal relationships and dialogue, it seems that PSM have faced the challenge, opening up the path to more active publics. Results obtained show, however, that PSM in Europe have a strong presence on Facebook and Twitter, although less than 10 % of them are supported by social media guidelines. The number of followers is constantly increasing, but it does not result in an improvement of users’ engagement
PB Springer, Cham
SN 978-3-319-46066-6
SN 978-3-319-46068-0
SN 2194-5357
YR 2017
FD 2017
LK https://hdl.handle.net/10347/38373
UL https://hdl.handle.net/10347/38373
LA eng
NO Valencia-Bermúdez, A., Fernández Lombao, T. (2017). Public Service Media on Social Networks: The European Case. In: Freire, F., Rúas Araújo, X., Martínez Fernández, V., García, X. (eds) Media and Metamedia Management. Advances in Intelligent Systems and Computing, vol 503. Springer, Cham. https://doi.org/10.1007/978-3-319-46068-0_19
NO This version of the article has been accepted for publication, after peer review (when applicable) and is subject to Springer Nature’s AM terms of use, but is not the Version of Record and does not reflect post-acceptance improvements, or any corrections. The Version of Record is available online at: https://doi.org/10.1007/978-3-319-46068-0_19
DS Minerva
RD 23 abr 2026