RT Journal Article T1 The ethical revolution: challenges and reflections in the face of the integration of artificial intelligence in digital journalism A1 Forja Pena, Tania A1 García Orosa, Berta A1 López García, Xosé K1 Digital journalism K1 Artificial intelligence K1 Misinformation K1 Journalistic ethics K1 Code of ethics AB The artificial intelligence (AI) tools in editorial departments have become common practice within news organisations, which poses challenges for digital journalism. It treads new terrain for both media professionals and their audiences, and it is safe to assume there is no going back to the way things were. These advances in the field require new frameworks and codes of ethics that include ethical principles to mitigate the use of AI in journalism. The fast incorporation of AI into media production processes is marked by a tendency towards the loss of citizens’ trust in the information that media offers, political polarization, and the increasing impact of misinformation. This article analyses the perception of communication professionals in this new scene through the analysis of 99 codes of ethics and 14 international press associations. In addition, audience perception is addressed through a survey taken by nearly 2,000 people. The results indicate that both the public and journalists are worried about misinformation that AI might cause and the potential erosion of trust between journalist and the public. Overwhelmingly, people are advocating for external regulation of its use to preserve the values, the ethical principles, and good practices of journalistic work PB Universidad de Navarra YR 2024 FD 2024-06-27 LK https://hdl.handle.net/10347/37559 UL https://hdl.handle.net/10347/37559 LA eng NO Forja-Pena, T., García-Orosa, B., & López-García, X. (2024). The Ethical Revolution: Challenges and Reflections in the Face of the Integration of Artificial Intelligence in Digital Journalism. Communication & Society, 37(3), 237-254. https://doi.org/10.15581/003.37.3.237-254 NO This article is part of the R&D project “Digital-native media in Spain: Strategies, competencies, social involvement and (re)definition of practices in journalistic production and diffusion (PID2021-122534OBC21)”, funded by MICIU/AEI/10.13039/501100011033 and by ERDF/EU. The author Tania Forja-Pena holds a predoctoral contract from the Xunta de Galicia with the reference ED481A-2023-043 DS Minerva RD 22 abr 2026