RT Book,_Section
T1 Public Service Media Interventions: Risk and the Market
A1 Rodríguez Castro, Marta
A1 Noonan, Caitriona
A1 Ramsey, Phil
A2 Túñez López, Miguel
A2 Campos Freire, Francisco
A2 Rodríguez Castro, Marta
K1 Public service media
K1 Public value
K1 Medios públicos
K1 Valor público
K1 Media innovation
K1 Innovación mediática
K1 Riesgo
K1 Risk
AB This chapter explores the relationship between Public Service Media (PSM) and the market through the lens of risk. Instead of approaching PSM’s market impact from a crowding-out perspective, we focus on how these organizations contribute to creating, shaping, and sustaining markets. We identify two key areas of risk that PSM organizations are actively negotiating and/or as part of a change to their remit and responsibilities: first, in creating and sustaining a supply base of indigenous content, and second, in contributing to innovation capacity. Whilst we don’t argue that all PSM organizations are engaging in these equally, or even delivering effectively on these agendas, we want to highlight the important contribution that PSM makes to creative economies and to economic and cultural activity within nation states more generally. The chapter concludes by arguing that by undermining the scale and funding of PSM their capacity to assume that risk is weakening, and that this will have implications for the entire marketplace.
PB Palgrave Macmillan
SN 978-3-030-56466-7
YR 2021
FD 2021-03-17
LK https://hdl.handle.net/10347/37859
UL https://hdl.handle.net/10347/37859
LA eng
NO Rodríguez-Castro, M., Noonan, C., Ramsey, P. (2021). Public Service Media Interventions: Risk and the Market. In: Túñez-López, M., Campos-Freire, F., Rodríguez-Castro, M. (eds) The Values of Public Service Media in the Internet Society. Palgrave Global Media Policy and Business. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-56466-7_10
DS Minerva
RD 24 abr 2026