RT Dissertation/Thesis
T1 The Effect of Palestinian Social Media Influencers on the Public Opinion in the Middle East
A1 Wafa' Atieh Mohammad, Harb
K1 Social Media
K1 Influencer
K1 Public Opinion
K1 Middle East
K1 Palestine
AB In the rapidly evolving digital age, social media influencers have emerged as powerful agents of change, capable of shaping public opinion and influencing societal norms. This doctoral research investigates the role of social media influencers in molding public opinion within the Middle East specifically from Palestine, an area characterized by its unique socio-political dynamics. The research focuses on understanding the strategies employed by these influencers, the extent of their impact, and the underlying theoretical frameworks that explain their influence. This research investigates contemporary trends in social media development in the Middle East, focusing on the powerful role of influencers in shaping trends and influencing audiences. Influencers are increasingly valuable assets in socities seeking to enhance, credibility, and trust with their audiences. Establishing relationships with these influencers is essential for  individuals and businesses to stay updated with relevant content and activities. The importance of influencers in modern  life and communication strategies underscores their role in shaping public discourse and audiences' behaviors wheather followers or not.
YR 2024
FD 2024
LK https://hdl.handle.net/10347/39553
UL https://hdl.handle.net/10347/39553
LA eng
DS Minerva
RD 29 abr 2026