RT Journal Article
T1 News sharing using self-destructive content in digital native media from an international perspective
A1 Sixto García, José
A1 Rodríguez Vázquez, Ana Isabel
A1 López García, Xosé
K1 Cross-promotion
K1 Ephemeral content
K1 News sharing
K1 Self-destructive content
K1 Social media
K1 Swipe up
AB Native digital media use of self-destructive content for the dissemination of news is investigated. This new format, characterized by its ephemerality, has become fashionable within the most successful social networks. Spanish media outlets are analysed and compared with European and American ones. The results indicate that native cybermedia are disseminating content through this format, increasing audience engagement, especially within the youth. Interestingly, these media focus intently on Instagram while neglecting Facebook and Youtube. Models of transmedia, like swiping up, crossmedia and cross-promotion narratives are valued, and made apparent is the usefulness of the format to improve the general public’s participation, and in the sending of user generated content. This work delves into an under-researched field, offering a valuable perspective for communication companies to influence the daily spaces of social interaction by offering bite size portions of information.
PB Taylor & Francis Group
YR 2021
FD 2021
LK http://hdl.handle.net/10347/31616
UL http://hdl.handle.net/10347/31616
LA eng
NO Sixto-García, J., Rodríguez-Vázquez, A. I., & López-García, X. (2023). News sharing using self-destructive content in digital native media from an international perspective. Journalism Practice, 17(7), 1341-1356. https://doi.org/10.1080/17512786.2021.2000883
NO "Native digital cybermedia in Spain: narrative formats and mobile strategy" (Reference RTI2018-093346-B-C33) of the Ministry of Science, Innovation and Universities, and co-financed by the European Regional Development Fund (ERDF).
DS Minerva
RD 22 abr 2026