RT Journal Article
T1 Language in social networks as a communication strategy: public administration, political parties and civil society
T2 El lenguaje en redes sociales como estrategia comunicativa: administraciones públicas, partidos políticos y organizaciones civiles
A1 García Orosa, Berta
A1 López García, Xosé
K1 Political communication
K1 Social networks
K1 Language
K1 Twitter
K1 Organizational communication
K1 Digital communication
K1 Political parties
K1 Associations
K1 Companies
K1 Comunicación política
K1 Redes sociales
K1 Twitter
K1 Comunicación organizacional
K1 Comunicación digital
K1 Partidos políticos
K1 Asociaciones
K1 Empresas
AB This paper studies the language of political actors on social networks from the concept of digital language with a communicative perspective. Attention is paid to tweets by political parties, public administrations and civil society related to Catalan politics over the last eight months. The main trends of digital language are confirmed for political language on Twitter, but are relativized by the majority use of a more formal register. In addition, the political language appears as hybrid, heterogeneous, multimodal, a continuation of the offline arena and with little narrative innovation. Within these general characteristics, the activation of innovative linguistic orthographic, lexical, syntactic or coherence elements draws specific strategies for each actor, without common features for the sectors but shows that they do converge at specific moments forming sociolects that seek to promote belonging to a community and protest against specific facts or the status quo.
PB Universidad de Navarra
YR 2019
FD 2019
LK http://hdl.handle.net/10347/21051
UL http://hdl.handle.net/10347/21051
LA eng
NO García Orosa, B. & López, X. (2019). Language in social networks as a communication strategy: public administration, political parties and civil society. Communication & Society,32(1), 107-125.
NO The research has been carried out within the framework of the national I+D+i plan: Uses and preferences in the new media map in Spain: media models for mobile devices (ED341D R2016/019), belonging to the Spanish National Plan for Scientific and Technical Research and Innovation, a national subprogram of Knowledge Creation from the Spanish Ministry of Economy and Competitiveness, and the Xescom Network (Redes 2016 GI-1641 Xescom)
DS Minerva
RD 24 abr 2026