RT Journal Article
T1 (Un)willingness to pay to visit a national park from a sustainable entrepreneurial tourism perspective
A1 Vázquez Rodríguez, Paula
A1 Romero Castro, Noelia María
A1 Sevic, Aleksandar
A1 Quiñoá-Piñeiro, Lara
K1 Fuzzy-set qualitative comparative analysis (fsQCA)
K1 (un)willingness to pay (WTP)
K1 Herzberg’s motivation-hygiene theory
K1 National park
K1 Sustainable entrepreneurial tourism
AB As the number of protected areas increases in a country, there is a need for entrepreneurial action to maximize the environmental and economic benefits of nature-based tourism and to complement government funding.Establishing an entrance fee to visit these protected areas could be a good option to ensure long-term economic sustainability. Therefore, using Herzberg’s theory of motivation-hygiene and the fuzzy-set qualitative comparative analysis methodology (fsQCA) as a valid theoretical framework, this study aims to analyze the combined effects of both motivating and hygiene variables which lead to the absence of willingness to pay (WTP) an entrance fee to visit a national park. The findings indicate that motivating factors, such as prior visits to other national parks, the inclination to visit a national park, or a strong commitment to environmental issues, were more important than hygiene factors, such as value for money and overall satisfaction with the visit. Managerial implications and directions for future studies are also discussed
PB Elsevier
YR 2024
FD 2024
LK http://hdl.handle.net/10347/34937
UL http://hdl.handle.net/10347/34937
LA eng
NO Vázquez Rodríguez, P., Romero Castro, N.M., Sevic, A. & Quiñoá Piñeiro, L.M. (2024). (Un)willingness to pay to visit a national park from a sustainable entrepreneurial tourism perspective. Journal of Destination Marketing & Management, 34, 1-9. https://doi.org/10.1016/j.jdmm.2024.100933
DS Minerva
RD 26 abr 2026