RT Journal Article
T1 Blurring boundaries between journalists and tiktokers: journalistic role performance on TikTok
A1 Negreira Rey, María Cruz
A1 Vázquez Herrero, Jorge
A1 López García, Xosé
K1 Influencer
K1 Journalism
K1 Journalist
K1 Social media
K1 TikTok
AB In recent years, media has adapted to the logic of each new social network to respond to renewed consumption habits and journalists have developed new roles on these platforms. TikTok is an emerging platform with its own influencer culture and in which the main audiences are the millennial and centennial generations. The main objective of this study is to analyze the presence of journalists on TikTok through the type of content and strategies used in adapting to this platform. The research is based on methodological triangulation. First, a database of journalists on TikTok (n1 = 212) was developed and the profiles were reviewed. Second, a questionnaire survey (n2 = 63) was developed. Finally, a content analysis (n3 = 520) of profiles exceeding 100,000 followers was conducted. This research provides a first description of the activity of journalists on TikTok, where a variety of roles, usages, and strategies are identified, beyond those of their profession. They join the of-the-moment platform with different purposes (to inform, entertain, or introduce themselves) and targets (new audiences, young people, fans). Journalists adapt their presence to the TikTok social media logic, seeking a space of influence on a platform that is the natural habitat of younger generations
PB Cogitatio
SN 2183–2439
YR 2022
FD 2022
LK http://hdl.handle.net/10347/27613
UL http://hdl.handle.net/10347/27613
LA eng
NO Media and Communication 10 (2022) 146-156
NO This article is part of the issue “New Narratives for New Consumers: Influencers and the Millennial and CentennialGenerations” edited by Luis M. Romero‐Rodríguez (Rey Juan Carlos University), Santiago Tejedor (Autonomous University of Barcelona), and Inmaculada Berlanga (International University of La Rioja)
NO This work was supported by the Ministry of Science, Innovation and Universities (Government of Spain) andthe ERDF structural fund within the research project Digital Native Media in Spain: Storytelling Formats and Mobile Strategy (RTI2018–093346‐B‐C33)
DS Minerva
RD 27 abr 2026