RT Dissertation/Thesis
T1 Antecedents, moderators, and consequences of co-creation: A research in the field of open-source software development
A1 Rebelo, António Manuel Leite
K1 Platform Identification
K1 Sense of Community
K1 Innovativeness
K1 Co-Creation Experience
K1 Co-Creation Participation
K1 Open-Source
K1 Linux
AB Service-Dominant Logic (SDL) in marketing challenges conventional definitions of goodsand services by redefining service as the application of specialized competencies andresources for the benefit of others. It emphasizes that all firms essentially act as serviceproviders using goods as a means to deliver services. SDL shifts the perspective towardsviewing customers as active participants in the value creation process, rather than mererecipients of goods and services.The concept of co-creation takes center stage within the realm of SDL, underlining thesignificance of involving customers in the co-design and delivery of personalized services.This study delves into co-creation, with a specific focus on two pivotal variables: co-creationparticipation and co-creation experience.The first segment investigates the antecedents and moderators of co-creation, includinginfluential factors such as the sense of community, platform identification, andinnovativeness, which drive active participation. The second part scrutinizes the outcomes ofco-creation, shedding light on the economic and relational benefits, alongside indirect effectslike satisfaction and its impact on future engagement and advocacy.The study's data collection involved conducting an online survey distributed throughopen-source community platforms dedicated to the development of the Linux operatingsystem, resulting in a commendable response rate of 41.10%.The research accentuates the advantages of co-creation, encompassing both direct andindirect benefits. Directly, it creates economic and relational value by fostering participants'sense of connection and ownership, which in turn generates emotional and economic value,nurtures trust, and cultivates loyalty. Additionally, it underscores the pivotal role ofsatisfaction in shaping perceptions of product quality and influencing future participation.In addition to these benefits, the study delves into the exploration of three key factors inco-creation: platform identification, sense of community, and innovativeness. These elementsare identified as precursors to successful co-creation, playing a dual role with both direct andmoderating effects on the co-creation process.Collectively, the research emphasizes the potent link between co-creation experience andparticipation, underscoring how emotional bonds and a sense of accomplishment serve asmotivating factors for sustained involvement. This connection empowers participants,enabling them to actively shape the development of products and services, potentially leadingto the formation of meaningful relationships and enduring connections with firms
YR 2024
FD 2024
LK http://hdl.handle.net/10347/33606
UL http://hdl.handle.net/10347/33606
LA eng
DS Minerva
RD 24 abr 2026