RT Journal Article
T1 Intersections between TikTok and TV: Channels and programmes thinking outside the box
A1 Vázquez Herrero, Jorge
A1 Negreira Rey, María Cruz
A1 Rodríguez Vázquez, Ana Isabel
K1 Television
K1 Social media
K1 TikTok
K1 Social media logic
AB The rise of the TikTok social network has caused the media to confront the younger generation. The platform, which hosts dances, challenges, and funny short videos, has unique features that force a reinvention of social networking strategies. Television has become social and has expanded to new platforms, while young people are abandoning the consumption of traditional television. In this study, we explore—for the first time—the presence of television channels and programmes on TikTok and an analysis of the main strategies shown in the 133 found profiles. The results describe a first exploratory phase that lacks specific strategies in most cases, while examples adapted to the logic of the social network emerge: content with a fun and simple tone, with participation in challenges and trends of the moment, as well as a positioning of the brand to—gradually—approach its future potential audiences
PB MDPI
YR 2021
FD 2021
LK http://hdl.handle.net/10347/24474
UL http://hdl.handle.net/10347/24474
LA eng
NO Journal. Media. 2021, 2(1), 1-13; https://doi.org/10.3390/journalmedia2010001
NO This research has been developed within the research project “Digital Native Media in Spain: Storytelling Formats and Mobile Strategy” (RTI2018–093346-B-C33), funded by the Ministry of Science, Innovation and Universities (Government of Spain) and the ERDF structural fund
DS Minerva
RD 24 abr 2026