RT Journal Article
T1 Social Media Managers’ Performance: The Impact of the Work Environment
A1 Camoiras Rodríguez, Zaira
A1 Varela Neira, María Concepción
K1 Social media
K1 Marketing planning
K1 Thriving at work
K1 Top management support
K1 Task Performance
AB The continuous growth of social media is causing significant modifications in the business strategies developed by organizations. Using a structural equation modeling approach, this research analyzes how the work environment affects the social media managers thriving at work and task performance. The proposed model is tested using a sample of 190 social media managers and 190 supervisors from 190 companies in the tourism sector. The results highlight the importance of proper design and implementation of social media marketing planning and top management support to enhance both thriving at work and the performance of social media managers. This research contributes to the literature on social media by examining how and when the work environment influences the attitudes and performance of social media managers, whose role is crucial in organizational performance. Simultaneously, it expands the literature on thriving, as knowledge about the impact of contextual factors on thriving is still limited. The results also demonstrate that managers can compensate for the lack of certain contextual or personal resources with other resources, providing insights into when the work environment is more beneficial in shaping positive attitudes and behaviors in employees.
PB MDPI
YR 2024
FD 2024
LK https://hdl.handle.net/10347/38639
UL https://hdl.handle.net/10347/38639
LA eng
NO Camoiras-Rodríguez, Z.; Varela-Neira, C. Social Media Managers’ Performance: The Impact of the Work Environment. J. Theor. Appl. Electron. Commer. Res. 2024, 19, 671–691. https://doi.org/10.3390/ jtaer19010036
NO This research was funded by the Ministerio de Economía y Competitividad, Spanish Government, grant number MINECO-17-ECO-2016-76783-R.
DS Minerva
RD 24 abr 2026