RT Dissertation/Thesis
T1 Factors that Influence the use of Mobile Banking in Lebanon: Integration of UTAUT2 and 3M Model
A1 Hilal, Ashraf
K1 Mobile Banking
K1 UTAUT2
K1 3M Model
AB The current study proposed a conceptual model that explains what influence the use of mobile banking in Lebanon from customer perspective. The basis for this framework is the integration of the 3M model of motivation and personality and the unified theory of acceptance and use of technology two (UTAUT2).Results obtained demonstrated a link between personality traits, motivational factors and behaviour as proposed by the 3M model. Empirically, use behaviour of mobile banking by Lebanese individuals was significantly influenced by effort expectancy, facilitating conditions, hedonic motivation, need for cognition, need for structure, need for affiliation, proactive personality, neuroticism, and agreeableness. However performance expectancy, social influence, general self-efficacy, extraversion, conscientiousness, and openness to experience did not have a significant influence over use behaviour. Thus this study extends the theoretical model of UTAUT2 by incorporating personality constructs. More in particular, it highlights the importance of psychological aspects in predicting technology acceptance behaviour.
YR 2019
FD 2019
LK http://hdl.handle.net/10347/18294
UL http://hdl.handle.net/10347/18294
LA eng
DS Minerva
RD 28 abr 2026