RT Book,_Section T1 Introduction. The Values of Public Service Media in the Internet Society A1 Rodríguez Castro, Marta A1 Campos Freire, Francisco A1 Túñez López, Miguel A2 Túñez López, Miguel A2 Campos Freire, Francisco A2 Rodríguez Castro, Marta K1 Public value K1 Valor público K1 Public service media K1 Medios públicos AB Public Service Media (PSM) organizations have been facing major challenges as digital platforms disrupt the media environment, consumption habits change, their funding models are reformed, and attacks from political actors intensify. In this situation, the best solution for PSM to build a case for themselves and navigate the storm is to use their values as a compass. The combination of core, traditional values and new, emerging ones is key for PSM to adapt to the transformation of the current societies’ communication needs and thus legitimize themselves in front of the citizens they serve. This book presents different ways in which PSM can create value for different stakeholders, in different contexts and through different means. PB Palgrave Macmillan SN 978-3-030-56465-0 YR 2021 FD 2021-03-18 LK https://hdl.handle.net/10347/37860 UL https://hdl.handle.net/10347/37860 LA eng NO Rodríguez-Castro, M., Campos-Freire, F., Túñez-López, M. (2021). Introduction. The Values of Public Service Media in the Internet Society. In: Túñez-López, M., Campos-Freire, F., Rodríguez-Castro, M. (eds) The Values of Public Service Media in the Internet Society. Palgrave Global Media Policy and Business. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-56466-7_1 DS Minerva RD 29 abr 2026