RT Journal Article
T1 Building value with packaging: development and validation of a measurement scale
A1 Dopico Parada, Ana
A1 López Miguens, María Jesús
A1 Álvarez González, Paula
K1 Packaging
K1 Functional value
K1 Scale
K1 Consumer
AB In the absence of studies that include holistically all the current functionalities of packaging, this research develops and validates at confirmatory level a third-order scale for measuring the functional value of packaging. The measure accounts for protection, convenience, portability & storage, information, branding, engagement, sustainability and economy and considers active and intelligent functions. The psychometric properties of the scale are analysed in a total of 5 studies. Results indicates that protection, sustainability and information are the most relevant functions. This scale amounts to a useful tool that can serve as a framework for managers in numerous sectors.
PB Elsevier
SN 0969-6989
YR 2021
FD 2021
LK https://hdl.handle.net/10347/42810
UL https://hdl.handle.net/10347/42810
LA eng
NO Dopico-Parada, A., López-Miguens, M. J., & Álvarez-González, P. (2021). Building value with packaging: Development and validation of a measurement scale. Journal of Retailing and Consumer Services, 63, 102685.https://doi.org/10.1016/J.JRETCONSER.2021.102685
NO Funding for open access charge: Universidade de Vigo/CISUG.
DS Minerva
RD 25 abr 2026