RT Journal Article
T1 Does business commitment to sustainability increase job seekers' perceptions of organisational attractiveness? The role of organisational prestige and cultural masculinity
A1 Carballo Penela, Adolfo
A1 Ruzo Sanmartín, Emilio
A1 Sousa, Carlos M.P.
K1 Between subjects
K1 Cultural masculinity
K1 Job seekers
K1 Organisational attractiveness
K1 Organisational prestige
K1 Recruitment messages
K1 Sustainable development
AB This study analyses how recruiting messages showing commitment to sustainability influence job seekers' perceptions of organisational attractiveness. To address a call from prior research, we propose that organisational prestige mediates the positive relationship between commitment to sustainability and attractiveness. As job seekers from different cultures can have different responses to companies' information, the moderating role of the masculinity dimension of national culture is also examined. In a study of 412 job seekers from four different countries, experimental manipulation was used to assess perceptions of different recruiting messages containing information on business sustainability. Results support the proposed relationships. Theoretical and practical contributions include the integration of signalling and social identity theories to considering a wide variety of mechanisms which show how individuals are attracted to organisations and useful information for helping managers to recruit young talent. Using a sample of young part-time job seekers is a limitation of this work
PB Wiley
SN 0964-4733
YR 2023
FD 2023
LK http://hdl.handle.net/10347/30787
UL http://hdl.handle.net/10347/30787
LA eng
NO Carballo-Penela, A., Ruzo-Sanmartín, E., & Sousa, C. M. P. (2023). Does business commitment to sustainability increase job seekers' perceptions of organisational attractiveness? The role of organisational prestige and cultural masculinity. Business Strategy and the Environment, 1–15. https://doi.org/10.1002/bse.3434
DS Minerva
RD 24 abr 2026