RT Journal Article
T1 Consumer perception of and attitudes towards organic food in Galicia (Northern Spain)
A1 Rodríguez Bermúdez, Ruth
A1 Miranda Castañón, Marta Inés
A1 Orjales Galdo, Inmaculada
A1 Ginzo Villamayor, María José
A1 Al-Soufi, Wajih
A1 López Alonso, María Marta
K1 Dairy product
K1 Ecotourism
K1 Breed
K1 Motives for consumption
K1 Willingness to pay
AB Although the organic sector is still relatively small, the demand for organic food is increasing throughout the world. The characterization of consumers' perception of and attitudes towards organic food is important to enable the development of marketing policies aimed at attracting conventional consumers to the sector. Consumers' behaviour studies must be conducted specifically for different regions and countries as perceptions and attitudes vary across the world. In the present study, a questionnaire was designed for administration to consumers in Galicia (Northern Spain). The questionnaire was administered to 830 consumers in 200 establishments to obtain data about the consumers' perception of and attitudes towards organic food. The survey results showed that one-third of responders consume organic food and that the typical profile of a consumer of organic food is a middle-aged, medium-high class, university-educated female living in a large village, who shops in supermarkets and preferably consume vegetables, fruits and eggs. Most people who declared that they consume organic products confuse these with home and locally produced food, indicating the potential for growth of the organic sector by providing such consumers with appropriate information. Most consumers (including conventional consumers) have a good opinion of organic food and consider that it is better for health, is of better quality than conventional food and avoid pesticide residues. However, price continues to be a barrier to the consumption of organic produce. Most respondents stated that they would consume more organic food if the price was only between 10% and 30% higher than the conventional equivalent. Finally, organic consumers in Galicia showed positive attitudes towards using local breeds in organic agriculture, both for producing food and for ecotourism and educational activities. Such activities could contribute to conserving breed biodiversity and adding value to organic farming.
PB Wiley
SN 1470-6423
YR 2019
FD 2019
LK http://hdl.handle.net/10347/32753
UL http://hdl.handle.net/10347/32753
LA eng
NO Rodríguez-Bermúdez, R.; Miranda, M.; Orjales, I.; Ginzo-Villamayor, M.J.; Al-Soufi, W. and López-Alonso, M. (2020). "Consumer perception of and attitudes towards organic food in Galicia (Northern Spain)". International Journal of Consumer Studies 44, 206–219. Wiley.
NO This is the peer reviewed version of the following article: Rodríguez-Bermúdez, R.; Miranda, M.; Orjales, I.; Ginzo-Villamayor, M.J.; Al-Soufi, W. and López-Alonso, M. (2020). "Consumer perception of and attitudes towards organic food in Galicia (Northern Spain)". International Journal of Consumer Studies 44, 206–219. Wiley., which has been published in final form at https://doi.org/10.1111/ijcs.12557
DS Minerva
RD 24 abr 2026