RT Journal Article
T1 Boosting Customers’ Co-Creation in Open-Source Software Environments: The Role of Innovativeness and a Sense of Community
A1 Rebelo, Antonio
A1 Varela Neira, María Concepción
A1 Ruzo Sanmartín, Emilio
K1 Co-creation
K1 Personality trait
K1 Innovativeness
K1 Sense of community
K1 Intrinsic motivation
K1 Customer participation
AB The increasing need for continuous innovation has given rise to a substantial increase in co-creation initiatives. Since the co-creation of value involves customers participating in the creation of product offerings voluntarily and actively, this investigation tries to understand what drives customers to participate in these co-creation initiatives. To do so, this study employs a probabilistic sample of 683 users enrolled in Linux forums for open-source software distributions. The path analysis and bootstrap samples revealed that customers who exhibit a high innate innovativeness and feel that they belong in the online community show a greater motivation towards platform exploration and participation in co-creation. Moreover, the effect of this synergic interaction on their co-creation participation was partially mediated by the normative dimension of their intrinsic motivation, while the hedonic dimension was not a strong predictor of co-creation contributions. This study fills the voids in the existing literature by showcasing the relevance of personal characteristics, beyond individual motivation, in co-creation behavior.
PB MDPI
YR 2024
FD 2024-09
LK https://hdl.handle.net/10347/38638
UL https://hdl.handle.net/10347/38638
LA eng
NO Rebelo, A.; Varela-Neira, C.; Ruzo-Sanmartín, E. Boosting Customers’ Co-Creation in OpenSource Software Environments: The Role of Innovativeness and a Sense of Community. J. Theor. Appl. Electron. Commer. Res. 2024, 19, 2476–2496. https://doi.org/10.3390/ jtaer19030119
NO This research was funded by Xunta de Galicia, grant number ED431B 2022/32
DS Minerva
RD 29 abr 2026