RT Journal Article T1 Reputation, Game Theory and Entrepreneurial Sustainability A1 Piñeiro Chousa, Juan Ramón A1 Vizcaíno González, Marcos A1 López Cabarcos, María Ángeles K1 Entrepreneurial sustainability K1 Game theory K1 Reputation K1 Reputational intelligence K1 Financial risk AB This manuscript provides a novel approach to reputational management as a driver of entrepreneurial sustainability, using game theory to integrate three dimensions of reputation. First, if the entrepreneur perceives reputation as a risk source, the analysis is framed as a prisoner’s dilemma schema that is solved by protecting against reputational threats from entrepreneurial sustainability. Second, if the entrepreneur perceives reputation as a competitive advantage, the analysis is framed as an innovator’s dilemma that is solved by getting reputational opportunities from entrepreneurial sustainability. Third, if reputation is perceived as a strategic asset, the analysis is framed as a coordination game schema that results in the development of a reputational intelligence skill that has the potential to become crucial for success in entrepreneurial sustainability. Consequently, this manuscript provides an original multidisciplinary analysis of reputational management by relating well-known theoretical results from game theory to organizational realities PB MDPI SN 2071-1050 YR 2016 FD 2016-11-19 LK http://hdl.handle.net/10347/16032 UL http://hdl.handle.net/10347/16032 LA eng NO Pineiro-Chousa, J.; Vizcaíno-González, M.; López-Cabarcos, M.Á. Reputation, Game Theory and Entrepreneurial Sustainability. Sustainability 2016, 8, 1196. DS Minerva RD 24 abr 2026