RT Journal Article
T1 Advertising and Autobiographical Discourse
A1 Rodríguez Fontela, María de los Ángeles
AB In her article "Advertising and Autobiographical Discourse" María Ángeles Rodríguez Fontelasketches a poetics of advertising in autobiographic discourse working from a selection of narrative andautobiographical spots. Emphasized in her narratological study is the contraction of retrospectivetemporality, the domination of the proleptic construction of the "I," the ellipsis in the outcome, theiterative and archetypical character of the narrated episodes, the confidential tone of the narrativevoice, and the mythical projection of the narrated story. Rodríguez Fontela analyzes in selectedtelevision advertisements the ironic, comic, and parodic effects which show the hybridization of genresand the rhetorical function of the different models of identification between spectator and actor.
PB Purdue University Press
SN 1481-4374
YR 2011
FD 2011
LK http://hdl.handle.net/10347/21762
UL http://hdl.handle.net/10347/21762
LA eng
NO Rodríguez Fontela, María Ángeles. "Advertising and Autobiographical Discourse." CLCWeb: Comparative Literature and Culture 13.5 (2011): <https://doi.org/10.7771/1481-4374.1911>
DS Minerva
RD 27 abr 2026