RT Journal Article
T1 ‘Ye la nuestra’: Exploring how proximity shapes public service media and public service news’ value perception
A1 Rodríguez Castro, Marta
A1 Cañedo, Azahara
A1 López Golán, Mónica
K1 Public service media
K1 Medios públicos
K1 Proximity media
K1 Medios de proximidad
K1 Valor público
K1 Public value
AB Amidst a global media landscape dominated by transnational conglomerates and tech giants, proximity media face the imperative to reassess their mission and relevance. As market dynamics may lead to news deserts, proximity public service media (PSM) are crucial in catering to underserved audiences with news and entertainment tailored to their nearby environment. This paper draws on insights from seven focus groups involving stakeholders of Radiotelevisión del Principado de Asturias (RTPA), a proximity PSM outlet in northern Spain, to delve into the perspectives of audiences, production companies and advertisers on RTPA's proximity focus and informational role. The findings reveal widespread appreciation for proximity among RTPA's stakeholders, delineated into three dimensions: physical, emotional and economic. Moreover, the expectations on and assessments of RTPA's informational role are rooted in general PSM values such as impartiality, quality and participation. It is concluded that there is a need to explore the values of PSM beyond normative approaches and including the insights of stakeholders, and that proximity PSM outlets must dynamically adapt their values to meet the unique needs of proximity communities.
PB SAGE Publications
SN 0267-3231
YR 2024
FD 2024-10-17
LK https://hdl.handle.net/10347/37828
UL https://hdl.handle.net/10347/37828
LA eng
NO Rodríguez-Castro, M., Cañedo, A., & López-Golán, M. (2024). ‘Ye la nuestra’: Exploring how proximity shapes public service media and public service news’ value perception. European Journal of Communication, 10.1177/02673231241290064.
NO PID2021-122386OB-I00 (MEDIOS AUDIOVISUALES PUBLICOS ANTE EL ECOSISTEMA DE LAS PLATAFORMAS: MODELOS DE GESTION Y EVALUACION DEL VALOR PUBLICO DE REFERENCIA PARA ESPAÑA), 022-GRIN-3430
DS Minerva
RD 27 abr 2026