RT Journal Article
T1 Catalysts of change: technological innovations shaping spanish public proximity media
A1 López Golán, Mónica
A1 Campos Freire, Francisco
A1 Fernández Holgado, José Ángel
K1 Technological innovation
K1 Public service media
K1 Proximity
K1 CRTVG
K1 EíTB
K1 CCMA
K1 RTVA
AB Technological innovation is transforming local public media. New tools, applications, and platforms are allowing it to improve its reach, the quality of the content it broadcasts, and its interaction with audiences. We set out to determine the main lines of action in the technological innovations adopted by Spanish regional public service media. We conducted a qualitative study based on corporate documentary analysis and in-depth interviews with the heads of the innovation and technological support areas of the four regional corporations with the largest budgets: Corporación de Radio y Televisión de Galicia (CRTVG), Euskal Irrati Telebista-Radio (EiTB), Corporació Catalana de Mitjans Audiovisuals (CCMA), and Radio y Televisión de Andalucía (RTVA). The results showed that, without neglecting their social commitment, technological innovation was one of the main axes in the strategic plans of the organisations studied. The use of new technologies in their adaptation to the current audiovisual ecosystem represents changes in creation, distribution, and management
PB MDPI
YR 2024
FD 2024
LK https://hdl.handle.net/10347/40030
UL https://hdl.handle.net/10347/40030
LA eng
NO López-Golán, M., Campos-Freire, F., & Fernández-Holgado, J.-Á. (2024). Catalysts of Change: Technological Innovations Shaping Spanish Public Proximity Media. Journalism and Media, 5(2), 444-455. https://doi.org/10.3390/journalmedia5020029
NO This research is part of the R&D&I projects “Public audiovisual media facing the platform ecosystem: management models and evaluation of the public value of reference for Spain” (Ref. PID2021-122386OB-I00) (2022–2024) and “Innovation ecosystems in the communication industries: actors, technologies and configurations for the generation of innovation in content and communication” (Ref. PID2020-114007RB-I00) (2022–2024), funded by the MCIN, AEI and FEDER, EU. In addition, the work is part of the Circom-UVigo Chair on innovation and adaptation to the digital environment in regional public TV in Europe
DS Minerva
RD 23 abr 2026