RT Journal Article T1 Filmic Gendered Discourses in Rural Contexts: The Case of the Camino de Santiago (Spain) A1 Lopez, Lucrezia K1 Cinema K1 Filmic discourses K1 Rural areas K1 Landscapes K1 Gendered interpretation K1 Territorial identity K1 Camino de Santiago K1 Sustainability AB Rural areas have turned into multifunctional areas. They satisfy different economic and social requirements; among these, they are consolidating their position as film production locations. Becoming a film location ensures visibility and provides new forms to access sustainable economic trajectories to promoting rural areas and rural vitality. In some cases, filmic discourses present unequal gender treatment that may be associated with their locations. Considering this, the aim of this research was to explore cinematic discourses based on the symmetry or asymmetry in gendered cinematic representations that mainly occur in the rural space of the Camino de Santiago (Spain). This First European Cultural route crosses urban and rural centers that have benefited in different ways from its international recognition. By combining both the linguistic and visual codes, I engaged in a qualitative film discourse analysis concerning female pilgrims along the route. Despite of the feminization of the Camino, the results prove the permanence of gendered norms and societal roles in audio-visual productions based on a common latent ideology. The conclusions introduce the concept of social and relational sustainability as a way to achieve equal gender treatment when creating media discourses PB MDPI YR 2020 FD 2020 LK http://hdl.handle.net/10347/23484 UL http://hdl.handle.net/10347/23484 LA eng NO Lopez, L. Filmic Gendered Discourses in Rural Contexts: The Case of the Camino de Santiago (Spain). Sustainability 2020, 12, 5080 DS Minerva RD 23 abr 2026