RT Journal Article
T1 Trends in Corporate Social Responsibility Among Public  Service Media in Europe
A1 Fernández Lombao, Tania
A1 Valencia Bermúdez, Andrea
A1 Campos Freire, Francisco
K1 Corporate social responsibility
K1 Public service media
K1 Accountability
K1 European Union
AB Corporate Social Responsibility (CSR) is the voluntary commitment taken over by companies in social, economic, and environmental terms. The aim is to counteract impacts generated by their activity. While the concept is genuinely linked to the private sector, this self-regulated system has been steadily introduced in some European public service media. Indeed, CSR is one of the mechanisms to face the challenges of the sector, both the financial crisis and the lack of trust. Seven public service media from the European Union are reporting—via their websites—on their CSR strategies. Annual reports on their performance are issued by the German ZDF, the Spanish RTVE, the Portuguese RTP, the British BBC, the Irish RTÉ, the Finnish YLE, and the Italian RAI. Also, four other corporations—VRT and RTBF from Belgium, FT from France, and DR from Denmark include a section on corporate social responsibility on their annual reports. The aim of this paper is to know which of the trends in CSR are dominant among public service media in Europe, namely economy, environment, and society. The content analysis of corporate reports is the method used for the research
PB David Publisher
SN 2328-7144
YR 2017
FD 2017
LK https://hdl.handle.net/10347/38154
UL https://hdl.handle.net/10347/38154
LA eng
NO Fernández Lombao, T., Valencia Bermúdez, A. & Campos Freire, F. (2017). Trends in Corporate Social Responsibility Among Public  Service Media in Europe. Economics World, 5(6), 560-565
NO This work is elaborated within the framework of the program of activities of the Network XESCOM (REDES 2016 GI-1641 XESCOM), of the Department of Culture, Education and University Management of the Xunta de Galicia, with reference ED341D R2016/019. It is part of the R+D research project CSO2015-66543-P, belonging to the National Programme for Encouraging Excellent Scientific and Technical Research, national subprogram of knowledge creation from the Spanish Ministry of Economy and Competitiveness, entitled “Indicators related to broadcasters’ governance, funding, accountability, innovation, quality, and public service applicable to Spain in the digital context”
DS Minerva
RD 24 abr 2026