RT Journal Article
T1 The relationship between the most consumed digital media in Portugal and audience participation mechanisms
A1 Sixto García, José
A1 Duarte-Melo, Ana
A1 Andrade, José Gabriel
K1 Digital media
K1 Audience
K1 Public
K1 Participation
K1 Interaction
K1 Brand
AB Introduction: Digital journalism is well established in Portugal. However, the Portuguese public tend to opt for traditional media websites over those of a digital native nature. This research will confirm whether the reason for the national success of the former type of media is that their websites offer more participation mechanisms for the publics.Methods: Based on a qualitative methodology, an ad hoc methodological instrument was designed that allows for the evaluation of the ways in which audiences can interact with brands and content.Results and discussion: The results are highly surprising, since it is not possible to verify any type of relationship between preferred media and the number of audience participation mechanisms. Experts on a Delphi panel attribute media selection to the audiences’ interest in the stories covered and to the trust placed in the media.
PB Frontiers
SN 2297-900X
YR 2024
FD 2024
LK https://hdl.handle.net/10347/40031
UL https://hdl.handle.net/10347/40031
LA eng
NO Sixto-García, J., Duarte-Melo, A. and Andrade, J.G. (2024). The relationship between the most consumed digital media in Portugal and audience participation mechanisms. Frontiers in Communication, 9:1466140. https://doi.org/10.3389/fcomm.2024.1466140
NO The author(s) declare that financial support was received for the research, authorship, and/or publication of this article. All sources have been submitted (see in the text). This article is part of the R&D project Digital-native media in Spain: Strategies, competencies, social involvement and (re)definition of practices in journalistic production and diffusion (PID2021-122534OB-C21), funded by MICIU/AEI/10.13039/501100011033 and by “ERDF/EU”. The research was carried out within the framework of the research stay that the main researcher of this study (José Sixto-García) developed at the University of Minho (Portugal). This activity is part of the R&D project Digital-native media in Spain: Strategies, competencies, social involvement and (re)definition of practices in journalistic production and diffusion (PID2021-122534OB-C21), funded by MICIU/AEI/10.13039/501100011033 and by “ERDF/EU”
DS Minerva
RD 4 may 2026