RT Journal Article
T1 Illusion or reality? Building a metaverse community focused on value creation in the agricultural sector
A1 López Cabarcos, María Ángeles
A1 Piñeiro Chousa, Juan Ramón
K1 Metaverse
K1 Metaverse Community
K1 Agricultural sector
K1 Technology
K1 Innovation
AB Obsolete models, lack of professionalisation and an environment characterised by continuous changes have turned out to be a dangerous mix that has ended up stopping or slowing down the development of the agricultural sector. It is now necessary to design and carry out initiatives that counteract this trend, especially initiatives based on innovation and the use of technology. This article aims to analyse the implications of the new ways of working to be used in spaces created under the umbrella of a new technological order known as metaverse. Through the creation of a community of metaverses, capable of promoting interaction, collaboration and communication between the different agents involved in the value chain of the agricultural sector, the aim of this research is to create an integrated and collaborative trusting environment that allows consensual, well-founded and robust business decisions focused on cost savings and the optimisation of quality and productivity. This research seeks to benefit all agents involved in the agricultural sector value chain. By placing producers at the centre of the system, the approach described in this study aims to avoid the current imbalances between the interests of different agents, while promoting an innovative and sustainable agricultural sector committed to meeting the challenges of today’s society.
PB Elsevier
SN 0268-4012
YR 2024
FD 2024
LK https://hdl.handle.net/10347/40832
UL https://hdl.handle.net/10347/40832
LA eng
NO López-Cabarcos, M. Á., & Piñeiro-Chousa, J. (2024). Illusion or reality? Building a metaverse community focused on value creation in the agricultural sector. International Journal of Information Management, 77, 102782. https://doi.org/10.1016/J.IJINFOMGT.2024.102782
DS Minerva
RD 28 abr 2026