RT Book,_Section
T1 A Preliminary Study of Sexist Language in Matthew Weiner’s  Mad Men through the Female Characters of Betty Draper, Joan  Holloway and Peggy Olson
A1 Bouso, Tamara
A2 Arias Doblas, Rosario
A2 López Rodríguez, Miriam
A2 Moreno Ortiz, Antonio
A2 Pérez Hernández, Chantal
K1 Mad Men
K1 Sexist language
K1 Language reforms
K1 Gender identity
K1 Male's speech style
K1 Women's language in the workplace
AB This paper examines instances of sexist language in relation to three female protagonists in Matthew Weiner’s television drama Mad Men: Betty Draper, Joan Holloway and Peggy Olson. It argues that the sexist practices depicted in this TV series, both domestically and at the advertising agency itself, have a strong effect on the configuration of the identity of these three female characters: ‘the Jackie’, ‘the Marilyn’ and ‘the Career Woman’. Since Mad Men is set in the 1960s, the paper also devotes some thought to how sexist titles of address, such as Mrs and Miss, have been affected by language reforms and consequent shifts in language use, and how the series is perceived in this respect by its contemporary audience.
PB Universidad de Málaga
SN 978-84-616-6917-2
YR 2013
FD 2013
LK https://hdl.handle.net/10347/42505
UL https://hdl.handle.net/10347/42505
LA eng
NO Bouso, T. (2013). A Preliminary Study of Sexist Language in Matthew Weiner’s  Mad Men through the Female Characters of Betty Draper, Joan  Holloway and Peggy Olson. En Arias, R., López Rodríguez, M., Moreno Ortiz, A. & Pérez Hernández, C. (Eds.), Hopes and fears English and American studies in Spain (pp. 189-195). Universidad de Malaga
NO Asociación Española de Estudios Anglo-Norteamericanos. Congreso (36. 2012. Málaga)
NO Spanish Ministry of Education (FPU grant 2012/01669), the European Regional Development Fund and the Autonomous Government of Galicia (Directorate General for Scientific and Technological Promotion, grant CN2012/012).
DS Minerva
RD 24 abr 2026