RT Journal Article T1 Self-destructive content in university teaching: new challenge in the Digital Competence of Educators A1 Sixto García, José A1 Melo, Ana Duarte K1 ICT skil K1 Moobile technolog K1 Teaching innovation K1 Digital natives K1 University students K1 Learning networks K1 Transmedia storytelling K1 Continuing education AB The Z are the first digital native people gaining access to university. It is a generation that registers high rates of social media consumption, but their digital competence is not as outstanding as one might expect due to the training’ deficiency they have acquired in previous educational levels caused, among other reasons, by the primary and secondary teachers’ low digital competence. The current research aims to identify the demand for using social networks and messaging apps 2.0 in university teaching. A quantitative methodology was employed in order to know the technological prospects of the university Z in the Euroregion Galicia-North of Portugal, in the context of an Erasmus mobility. The results confirm the necessity to continue using social media, but only those within the students’ technological comfort zone; thus, it is necessary to combine transmedia storytelling with the insertion of technological proposals in environments initially not conceived for learning. It is concluded that the Z are starting to claim the use of state-of-the-art resources such as self-destructive content, which requires an immediate improvement in the university educators’ digital competence by means of continuing training programmes, since only the pioneer educators with a C2 level can detect and pay attention to this type of demands PB Universidad de Navarra SN 0214-0039 YR 2020 FD 2020 LK http://hdl.handle.net/10347/24504 UL http://hdl.handle.net/10347/24504 LA eng NO Sixto-García, J. & Duarte Melo, A. G. S. (2020). Self-destructive content in university teaching: new challenge in the Digital Competence of Educators. Communication & Society,33(3),187-199 NO This research was funded thanks to the Erasmus+ program; the project of the State Program of Research, Development and Innovation oriented to social challenges ‘Uses and information preferences in the new media map in Spain: journalism models for mobile devices’ (Reference: CSO2015-64662-C4-4-R), from the Ministry of Economy and Competitiveness, co-financed by the FEDER structural fund; and to the International Communication Management Research Network (XESCOM) DS Minerva RD 29 abr 2026