RT Journal Article
T1 Cross-Border Communication Strategies: An Approach to Spanish Euroregions on Twitter (X)
A1 Rivas-de-Roca, Rubén
A1 Domínguez-García, Ricardo
A1 Pérez-Curiel, Concha
K1 Political communication
K1 Institutional communication
K1 Misinformation
K1 European Union
K1 Euroregions
AB In a political climate of social polarization and distrust in public institutions, which in turn fosters misinformation, the European Union (EU) faces the challenge of becoming closer to its citizens. At the same time, the EU has well-established collaboration mechanisms at the local and regional levels. In this context, this study aims to analyze the Euroregions project, one of the strategies used by the EU to manage the different regions of Europe through cross-border collaboration. Thus, the main objective of this study is to find out, using the social network X (formerly Twitter), the communication strategies deployed by the regional governments that make up each of the five Spanish Euroregions on institutions of cross-border cooperation. The results show that regional governments do not promote effective communication strategies to publicize these Euroregions. Rather, these governments try to communicate their management success, focusing their discourse on the issue of European funds and thus generating a situation of misinformation around the benefits of belonging to the European Union. Our findings contribute to the budding literature on regional European areas, arguing that certain political actions could ameliorate the feeling of disaffection of the population towards European institutions.
PB MDPI
SN 2673-5172
YR 2025
FD 2025-01-18
LK https://hdl.handle.net/10347/38782
UL https://hdl.handle.net/10347/38782
LA eng
NO Rivas-de-Roca, R., Domínguez-García, R., & Pérez-Curiel, C. (2025). Cross-Border Communication Strategies: An Approach to Spanish Euroregions on Twitter (X). Journalism and Media, 6(1), 12.
NO Agencia Estatal de Investigación
NO FEDER: Una manera de hacer Europa
NO This article is linked to the R&D project with reference RED2022-134652-T funded by MCIN/AEI/10.13039/501100011033/ and “ERDF: A way of making Europe”.
DS Minerva
RD 28 abr 2026