RT Journal Article T1 Does sustainable recruitment enhance motivation? A cross‐country analysis on the role of person‐organization fit A1 Carballo Penela, Adolfo A1 Ruzo Sanmartín, Emilio A1 García Chas, Romina A1 Troilo, Fernando K1 Motivation K1 Person-organization fit K1 Recruitment K1 Social identity K1 Sustainable development K1 Sustainable human resource management AB This paper analyses the extent to which implementing sustainable recruitment practices (SRP) relates to person-organization (P-O) fit and motivation. We also examined the extent to which the collectivism and masculinity dimensions of national culture moderate the relationship between SRP and P-O fit. Drawing on the attraction-selection-attrition framework, social identity theory and stakeholder theory, the proposed hypotheses were tested in a sample of 534 prospective employees from four countries with different cultural contexts. An experimental design was used to test the proposed relationships. The obtained findings highlight the mediating role of P-O fit in the relationship between SRP and motivation. Collectivism and masculinity moderate the relationship between SRP and P-O fit. We contribute to prior research by demonstrating a link between perceptions of environmental and social sustainability and motivation, and the consideration of different countries allowed us to underline the role of national context when examining the impact of SRP. PB Wiley YR 2024 FD 2024 LK http://hdl.handle.net/10347/34653 UL http://hdl.handle.net/10347/34653 LA eng NO Carballo-Penela, A., Ruzo-Sanmartín, E., García-Chas, R., & Troilo, F. (2024). Does sustainable recruitment enhance motivation? A cross-country analysis on the role of person-organization fit. Sustainable Development, 1–16. https://doi.org/10.1002/sd.3071 NO This study was made possible thanks to the financial support from Spanish Agencia Estatal de Investigación under research project with reference PID2021-124336OB-I00 co-funded by the European Regional Development Fund (ERDF/FEDER). DS Minerva RD 23 abr 2026