RT Journal Article T1 Hot in Twitter: assessing the emotional impacts of wildfires with sentiment analysis A1 Loureiro García, María Luz A1 Alló Pazos, María A1 Coello Pulido, Pablo K1 Environmental impacts K1 Natural language processing K1 Happiness K1 Hedonometer K1 Wildfires AB Social media generates a significant amount of information in terms of perceptions, emotions, and sentiments. We present an economic analysis using the information provided by Twitter messages, describing impressions and reactions to wildfires occurring in Spain and Portugal. We use natural language processing techniques to analyze this text information. We generate a hedonometer estimate on how sentiments about wildfires vary with exposure, measured via Euclidean distance from the catastrophic event, and air quality. We find that direct exposure to wildfires significantly decreases the expressed sentiment score and increases the expressions of fear and political discontent (protest). Economic valuation of these losses has been computed to be between 1.49€–3.50€/year/Kilometer of distance to the closest active fire. Welfare losses in terms of air quality have been computed as 4.43€–6.59€/day of exposure PB Elsevier YR 2022 FD 2022 LK http://hdl.handle.net/10347/29108 UL http://hdl.handle.net/10347/29108 LA eng NO Ecological Economics 200 (2022) 107502 NO M. Loureiro acknowledges funding from Agencia Estatal de Investigación, RETOS program, grant number PID2019-111255RB-I00 DS Minerva RD 28 abr 2026