RT Journal Article RT Journal Article T1 How visitors's perceived destination ethics impacts their behavioural intentions A1 Martínez Roget, Fidel A1 Vázquez Rozas, María Emilia A1 Castillo Montesdeoca, Eddy Antonio K1 Perceived Destination Ethics K1 Loyalty K1 Overall satisfaction K1 Trip Quality K1 SEM AB Purpose – The aim of this research was to investigate the relationship betweendestination loyalty and its determining factors. A central role was attributed to theperception of the destination ethics.Design – Three dimensions of the perceived destination ethics were identified with thepotential to influence tourists’ loyalty: the wellbeing of local people, subjectivewellbeing and active participation and equality.Methodology – The study is based on a questionnaire targeting international visitors tothe city of Quito (Ecuador). A total of 419 returned questionnaires were analysed usingthe principal component factor analysis to identify the underlying dimensions of theperceived destination ethics and structural equational modelling to measure and test theresearch hypotheses.Approach – The structural relationship analysis indicates that perceived destinationethics appear to be the principal influence on loyalty, namely the intention to revisitand willingness to recommend.Originality –A pioneering aspect of the research is that it includes the perceiveddestination ethics as a loyalty predictor, as well as considering the relationship betweenpredictors. The study proves that the perceived destination ethics contributes to touristloyalty. In the light of the results managerial implications are discussed. PB University of Rijeka YR 2020 FD 2020 LK http://hdl.handle.net/10347/34173 UL http://hdl.handle.net/10347/34173 LA eng NO Martínez-Roget, F., Vázquez Rozas, E., Castillo-Montesdeoca, E. (2020), How Visitors’ Perceived Destination Ethics Impacts their Behavioural Intentions, Tourism and Hospitality Management, Vol. 26, No. 2, pp. 291-310, https://doi.org/10.20867/thm.26.2.2. DS Minerva RD 8 jun 2026