RT Journal Article
T1 Responsible leadership and salespeople’s creativity : the mediating effects of CSR perceptions
A1 Castro-González, Sandra
A1 Bande Vilela, María Belén
A1 Fernández Ferrín, Pilar
K1 Responsible leadership
K1 Corporate social responsibility
K1 Job satisfaction
K1 Identification
K1 Creativity
AB Although sales tasks require creative thinking, salespeople’s creativity has been identified as one of the most under-researched topics in the sales literature. This study contributes to filling this gap by understanding how responsible leadership and corporate social responsibility (CSR) perceptions can contribute to fostering salespeople’s creativity. This study’s empirical analysis is based on information provided by 176 supervisor–salesperson dyads from 96 companies, and the results indicate that responsible leadership is positively related to salespeople’s creativity. Furthermore, our findings confirm that the relationship between responsible leadership and salespeople’s creativity is mediated by salespeople’s CSR perception, their job satisfaction, and their identification with the organization. Sales leaders should recognize that by practicing responsible leadership behavior, they can create this type of work environment for their subordinates.
PB MDPI
YR 2019
FD 2019
LK http://hdl.handle.net/10347/20957
UL http://hdl.handle.net/10347/20957
LA eng
NO Castro-González, S.; Bande, B.; Fernández-Ferrín, P. Responsible Leadership and Salespeople’s Creativity: The Mediating Effects of CSR Perceptions. Sustainability 2019, 11, 2053
NO This research was funded by Galician Plan for Research, Innovation and Growth (Plan I2C) of the Xunta de Galicia (Consellería de Cultura, Educación e Ordenación Universitaria, Xunta de Galicia)
DS Minerva
RD 24 abr 2026